What’s Ahead for Fintech in 2025? Insights from Money20/20 USA

The fintech industry is gearing up for an exciting 2025, with artificial intelligence (AI) and open banking at the forefront of innovation. At Money20/20 USA 2024, FF News spoke with Tracey Davies, the event’s President, to gauge industry sentiment and learn about key trends shaping the future.

Two major themes dominated the discussions this year—generative AI (Gen AI) and open banking. According to Davies, AI is now a ubiquitous force in financial services, with companies moving from exploratory phases to real-world implementation. A report by Acrew Capital highlights that 76% of financial services firms have already launched AI initiatives, with major players such as JP Morgan, Block, and Chime leading adoption in the U.S.

While open banking remains a crucial topic, Davies suggests that AI is likely to be the defining force in fintech’s future. Money20/20 USA provides a platform to showcase how AI is moving beyond the hype into practical applications.

Davies observed a palpable sense of energy and optimism at this year’s event, a stark contrast to the economic challenges that loomed over the industry in 2023. Innovation and partnerships were key discussion points, with attendees showing a reinvigorated confidence in fintech’s growth prospects.

A major highlight was the rise in female representation—47% of speakers at the conference were women. Money20/20’s Rise Up and Amplify programs continue to push for diversity and inclusion, and Davies celebrated standout sessions like Sunday Night Live, which featured Lynn Martin from the New York Stock Exchange and Sarah Fryer from OpenAI.

While fintech is a global industry, regional trends shape the focus of discussions. In Asia, mobile money and digital wallets remain dominant topics, while Europe leads the way in open banking. In the U.S., AI and open banking take center stage, alongside an increased regulatory presence.

Notably, prominent figures such as SEC Chair Gary Gensler and former CFPB Director Rohit Chopra participated in the event, reflecting heightened regulatory interest in fintech worldwide.

In a significant reveal, Davies announced the launch of the Money20/20 Global Awards in 2025. This program aims to set new standards for industry recognition, with independent validation from top experts. Although details remain undisclosed, Davies assured that the awards would bring a fresh, innovative approach to celebrating fintech excellence. Global entries open in April 2025, with more updates to come.

Money20/20 USA returns on October 26-29, 2025, promising another year of groundbreaking insights and networking opportunities. With AI and open banking driving transformation, and a global awards initiative on the horizon, the fintech industry is poised for an exciting year ahead.