Mastercard Launches Biz360 Platform to Streamline Digital Tools for Small Businesses

Mastercard has rolled out a new digital platform, Mastercard Biz360, designed to help small businesses consolidate and optimize the digital tools essential for day-to-day operations and growth, according to PYMNTS. This initiative aims to support financial and service providers by enabling them to offer a unified platform for small business clients, making it easier to manage everything from operational tools to customer engagement. 

Mastercard Biz360 is a “one-stop shop” where business owners can integrate their existing digital tools while accessing new features in a streamlined, centralized hub. In a recent press release, Jane Prokop, Mastercard’s executive vice president and global head of small and medium enterprises, emphasized the platform’s value, stating, “Mastercard Biz360 is the time-saving solution that small businesses need to focus on what matters most — running their business and serving their communities.”

Through Biz360, small business owners can access various tools and resources: from automating administrative tasks to receiving personalized business performance reports. Customer engagement options are also available, allowing businesses to create email campaigns, design websites, and leverage marketing tools, all from a single location. The integration process requires minimal setup for both providers and their clients, ensuring accessibility and ease of use, according to Mastercard.

To bring Biz360 to market, Mastercard partnered with Hello Alice, a FinTech platform for small businesses, and vcita, a technology platform. Mastercard also revealed plans to expand Biz360 to more markets in 2025, working with additional providers to broaden its reach.

The launch of Biz360 reflects Mastercard’s ongoing dedication to small business growth. In an earlier collaboration, Mastercard partnered with Bluevine to introduce a small business credit card that offers 1.5% cash back on all business-related purchases. The card includes features such as merchant discounts and tools for efficient expense tracking, tailored specifically to small business needs.

Additionally, Mastercard’s Strive fund, launched in December 2023, awarded nearly $2 million in grants to organizations supporting small businesses worldwide. The Strive Innovation Fund is particularly focused on initiatives that aid small businesses in adopting environmentally sustainable practices and enhancing market access through data-driven insights.