Mastercard Partners with Türkiye’s Dgpays to Advance Digital Payments

Mastercard has announced a strategic partnership with Türkiye-based FinTech firm Dgpays to drive the adoption of digital payment solutions across Eastern Europe, the Middle East, and Africa (EEMEA), as stated in  PYMNTS. This collaboration aims to simplify access to digital payments for both consumers and businesses in the region, enhancing convenience and building trust.

Under the agreement, Mastercard and Dgpays will jointly develop advanced payment technologies and loyalty solutions tailored to the needs of EEMEA markets. Additionally, Mastercard will make a minority investment in Dgpays, reinforcing its commitment to fostering innovation in digital finance.

“By combining Mastercard’s global network with Dgpays’ local expertise, we are creating a platform for innovation that will transform how payments are made and experienced across the EEMEA region,” said Dimitrios Dosis, Mastercard’s president for the region.

Dosis also expressed gratitude to Türkiye’s Investment Office for supporting this collaboration, underscoring its importance in fostering growth within the digital payment ecosystem.

This partnership builds on Mastercard’s recent efforts in enhancing digital payments globally. For instance, the company recently teamed up with Equifax to deliver advanced fraud management tools in Latin America (excluding Brazil). Through Equifax’s Kount Payment Fraud solution, this collaboration aims to provide financial institutions, payment service providers, acquiring banks, and merchants with tools for identity verification, fraud risk assessment, order validation, and alerting services.

The digital payments sector continues to face challenges such as balancing user experience with fraud prevention. Speaking to PYMNTS, Sunny Thakkar, head of global fraud, disputes, and authentication products at Worldpay, highlighted the industry’s focus on seamless transactions.

“There’s a lot of emphasis on doing things as frictionless as possible,” said Thakkar. “People have become used to really instant payments. The challenge is maintaining a fast user experience while managing the inherent risks of eCommerce.”

Thakkar emphasized the role of technology in achieving this balance. By leveraging passive signals like device information, geolocation, and behavioral biometrics, companies can create risk models that strengthen security without burdening users with excessive verification steps.

Mastercard’s partnership with Dgpays underscores the company’s dedication to advancing digital payments through innovative solutions. As the digital payment landscape evolves, initiatives like this will be crucial in addressing both opportunities and challenges, ensuring secure, seamless, and inclusive financial services for users worldwide.