TrueNorth and Brim Forge Partnership to Revolutionize Credit Card Services
In a bid to revolutionize the credit card landscape, TrueNorth and Brim Financial have joined forces to introduce a cutting-edge credit card-as-a-service platform for banks, FinTechs, and major brands across the United States and Canada, as stated in PYMNTS News. The collaboration, announced in a press release on March 1st, marks a significant milestone in reshaping how financial services are delivered to consumers and businesses alike.
The comprehensive offering encompasses a spectrum of solutions catering to consumer needs, as well as small to medium-sized enterprises (SMBs), and commercial entities, according to statements released by the companies. By combining TrueNorth’s expertise as a professional services organization specializing in digital solutions for the financial sector with Brim’s innovative credit card platform, the partnership aims to elevate the standards of service delivery and market expansion.
TrueNorth CEO, Alex Gonikman, highlighted the strategic implications of the collaboration, emphasizing the joint investment in specialized delivery capabilities and support structures tailored to Brim’s market expansion. Gonikman stated in the release, «Through this partnership, TrueNorth will co-invest in creating dedicated Brim delivery expertise, as well as assets and accelerators, including pre-integrations, methodologies and best practices to increase project predictability and speed to market.»
Echoing this sentiment, Brim CEO Rasha Katabi expressed confidence in the alliance, underscoring the potential for accelerated growth within the U.S. market. Katabi remarked, «TrueNorth has a proven track record of delivering cutting-edge digital solutions to financial institutions, we are confident that they will help us streamline client implementations as well as scale and support the growth of our business.»
The collaboration between Brim and Mastercard in December further underscores the momentum driving innovation in credit card infrastructure. By leveraging Mastercard’s expertise, Brim aims to modernize credit card platforms, catering to diverse segments ranging from consumers to small and medium-sized businesses. Katabi highlighted the transformative nature of the partnership with Mastercard, stating, «This partnership with Mastercard will be transformational for companies seeking a sophisticated, modern credit card platform to better serve their customers.»
In a parallel development, Extend, a leading virtual card and spend management platform, announced its integration with Concur Invoice in December. This strategic move paves the way for a seamless virtual-card-as-a-service solution, offering enhanced vendor payment management within the Concur Invoice platform. BMO, as the pioneering card issuer enabling virtual cards for vendor payments within the platform, stands to benefit from this forward-looking integration.
As the financial services landscape continues to evolve, partnerships such as these underscore the commitment of industry players to drive innovation, enhance service delivery, and cater to the evolving needs of consumers and businesses alike.