MENA Fintech Association Launches ‘Bridge’ Marketing Working Group to Foster Fintech Growth

The MENA Fintech Association, a prominent not-for-profit organization catering to fintech startups and established players across the Middle East and Africa, has unveiled its latest initiative — the ‘Bridge’ fintech marketing working group, writes Tom Bleach in The Fintech Times.  This forward-thinking group aims to unite industry experts, marketing professionals, and key stakeholders to develop innovative marketing strategies that will enhance the growth and visibility of fintech ventures throughout the MENA region.

Bridge’s primary focus will be on formulating comprehensive marketing strategies, harnessing the power of digital channels, encouraging collaborations, and hosting educational events to nurture the development of the fintech ecosystem. Ultimately, these efforts aim to raise awareness and drive the adoption of fintech solutions in the Middle East and Africa.

In addition to these initiatives, the group is committed to establishing a robust network that bridges the gap between fintech startups, established players, and regulatory bodies. This network will ensure that marketing strategies remain in harmony with evolving regulations, contributing to sustainable growth and global recognition of the MENA region’s fintech landscape.

Eric Fulwiler has been appointed as the chair of the new working group. Since its founding in 2018, the MENA Fintech Association has gained recognition as one of the top four fintech groups globally. With a strong presence in the Middle East and Africa, the association has played a pivotal role in fostering innovation and collaboration within the fintech industry.

Nameer Khan, Chairman of the MENA Fintech Association, expressed his enthusiasm for the Bridge initiative, stating, «Bridge marks a significant milestone in our continuous commitment to bolstering the fintech landscape across the MENA region. This innovative working group represents a collaborative effort to drive the industry forward by strategically leveraging marketing expertise. Our aim is to not only nurture the growth of fintech but also to fortify its presence and impact.»

Nadia Benaissa, Head of Marketing at Paymentology and a board member of the MENA Fintech Association, highlighted the critical role of fintech marketing in startup success. She said, «Bridge aims to support CMOs’ function by creating a thriving environment for them to excel while learning and sharing key experiences with their peers.»

Eric Fulwiler, Co-founder and CEO of Rival and chair of Bridge, emphasized the group’s mission, stating, «Our mission at Bridge is not just to pioneer innovative marketing strategies but to become the nexus between the fintech industry and the realm of marketing. We envision a symbiotic relationship that not only amplifies the visibility of fintech innovations but also strategically aligns these advancements with cutting-edge marketing methodologies.»

Fulwiler added, «This synergy aims to not only propel the growth of the fintech sector but also to bridge the gap between technological advancements and effective communication, serving as a gateway that unites innovation and consumer engagement within the dynamic landscape of the MENA region.»

The launch of the Bridge marketing working group by the MENA Fintech Association represents a significant step toward strengthening the fintech industry’s presence in the Middle East and Africa. By uniting marketing expertise with fintech innovation, Bridge aims to foster sustainable growth and global recognition in the ever-evolving landscape of financial technology.

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