Adobe Commerce & Adyen Collaborate to Increase Merchant Payments
Fintech giant Adyen has teamed up with Adobe Commerce to enhance online and in-store payment capabilities for global enterprise merchants, as outlined in FinTech Magazine. This partnership allows businesses operating on the Adobe Commerce platform to access Adyen’s suite of payment and fintech solutions. This integration aims to simplify and scale customer payment experiences across channels and global markets.
Merchants using Adobe Commerce can now leverage Adyen’s unified commerce solution to gain a complete customer view, leading to increased payment success rates, fraud prevention, and more opportunities to reward customers. Adyen’s solution also enables merchants to connect offline and online payments, providing them with full visibility and control over their payment infrastructure. Merchants can choose to use Adyen’s checkout tool, which offers high-quality data for conversion optimization.
Kyle Jenke, Vice President, Global Head of Partnerships at Adyen, stated, «Today’s enterprise merchants need to connect their data with personalized customer experiences to exceed shopper expectations online and in-store. This strategic partnership combines Adobe’s leadership in digital experience, commerce, content, and analytics with our global payments and expertise to power the growth of enterprise merchants worldwide.»
This partnership follows a series of recent activities by Adyen, including collaborations with Riverty to introduce buy now, pay later (BNPL) capabilities and BT Group to power its iPhone payments and BT Tap to Pay app.
For Adobe, this partnership with Adyen supports its mission to enhance its fintech capabilities. This initiative comes after the name switch from Magento to unify all products and services under the same umbrella. Jason Knell, Senior Director of Content and Commerce Partnerships at Adobe, added, «Adobe Commerce is expanding our ecosystem to support global omnichannel enterprises. By working with Adyen, we’re able to provide flexible and scalable payment solutions wherever and however our customers do business.»