Visa Launches New Initiative to Simplify Embedded Payments for Businesses

Visa has launched a new initiative aimed at making it easier for businesses to integrate payment capabilities directly into their platforms and products. The new program, called Visa Commercial Integrated Partners, was officially introduced during the Visa Payments Forum, an annual gathering of over 2,000 clients and partners focused on the future of commerce.

According to a company news release shared with PYMNTS on Wednesday (May 21), the initiative is geared toward a broad range of companies — from enterprise resource planning (ERP) platforms that simplify reconciliation processes to connected commerce applications enabling vehicle-based transactions.

“Visa Commercial Integrated Partners is providing the ecosystem, technology and framework for innovative FinTechs and other business application providers to integrate payment functionalities into their platforms with ease and enable Visa credentials offered by Visa Commercial issuers,” Visa stated.

The program aims to reduce the development time and costs typically associated with integrating payments, allowing businesses to focus more on innovation and improving customer experiences.

“This also benefits Visa business partners in the program by reducing their development time and costs, enabling FinTechs to focus on innovation and enhancing customer experiences, while providing their customers with the ability to make payments with existing commercial card credentials,” the company added.

Visa highlighted that the new program allows financial institutions to offer a range of embedded payment options. These include payments through ERP systems, mobile and vehicle apps, expense management tools, and tokenized virtual cards, all while offering enhanced transaction controls and improved settlement data.

One of the inaugural participants in the program is Car IQ, a technology company specializing in in-vehicle payment solutions.

“Our digital payment infrastructure enables issuing banks to offer commercial customers a fleet solution that will enable them to connect their fleet vehicles directly to their existing Visa line of credit,” said Sterling Pratz, founder and CEO of Car IQ. “We believe transforming the vehicle into a Visa payment credential for fuel, tolls and services will help banks recapture fleet spend that is currently lost to legacy card programs and private networks.”

The momentum behind embedded payments continues to reshape business models across a variety of industries, including legal and financial services, logistics, accounting, and nonprofit sectors. For payment processors and independent software vendors (ISVs), providing customers with seamless, integrated payment options is becoming increasingly critical.

In a related interview with PYMNTS, Adam Gray, Chief Transformation Officer at Stax, emphasized the broader potential of embedded payments: “As an industry, we are always trying to serve new markets — and for embedded payments, there are historically underserved markets that we’re seeing growth.”

With Visa’s new program, businesses across industries are being offered a streamlined pathway to modern payment integration — one that promises both operational efficiency and a better customer experience.