Tabby Revolutionizes Payment Flexibility with New Subscription Service

Tabby, the renowned shopping and financial services app operating in Saudi Arabia, Kuwait, and the United Arab Emirates (UAE), has introduced an innovative subscription service in the UAE, extending its buy now, pay later (BNPL) capabilities, according to PYMNTS. The newly launched Tabby+ subscription empowers consumers to conveniently split their payments into four installments using their Tabby Card, enhancing financial flexibility and accessibility across a variety of transactions.

According to Hosam Arab, CEO and co-founder of Tabby, the launch of Tabby+ marks a pivotal milestone in the company’s journey. Arab states, «Tabby+ is a significant step towards our vision,» emphasizing the commitment to providing flexible, interest-free payment solutions seamlessly integrated into consumers’ daily lives.

The subscription service caters to diverse consumer needs, enabling them to manage their finances efficiently without incurring interest or hidden fees. For a monthly fee of 49 UAE dirham ($13), users gain access to a plethora of benefits, including the ability to pay for everyday essentials such as groceries, utilities, fuel, and food delivery apps anywhere Visa is accepted. Additionally, subscribers enjoy priority chat support, real-time transaction alerts, and the opportunity to earn 1% cash back on all Tabby Card purchases.

With over 600,000 Tabby Cards already issued in the UAE and a rapidly expanding user base, Tabby solidifies its position as a leading provider of shopping and financial services in the region. The launch of Tabby+ follows Tabby’s successful Series D funding round, where the company secured $200 million, achieving a valuation of $1.5 billion and attaining unicorn status in the regional FinTech landscape.

Tabby’s commitment to enhancing payment flexibility underscores its dedication to empowering consumers and merchants alike, driving financial inclusivity and convenience across the MENA region. As Tabby continues to innovate and expand its offerings, it reaffirms its status as a trailblazer in the evolving landscape of digital payments and financial services.