Banking, Payments, and Insurance are Transformed by Artificial Intelligence
Artificial intelligence (AI) has become an integral part of the financial industry, spanning banking, payments, and insurance, as reported by Moira O’Neill in the Financial Times. Although many people may not be aware of it, algorithms play a crucial role in making decisions about our financial matters on a daily basis.
One of the most common applications of AI is seen in customer service, where AI-powered chatbots handle common queries about payment balances, order statuses, and returns. This allows human customer service teams to focus on more complex issues, ultimately enhancing the customer experience and reducing costs for businesses.
The use of generative AI, such as ChatGPT, is on the rise and expected to further advance banking and payment services. Accenture’s generative AI lead for banking in the UK, Ash Garner, believes that it will enable even more precise personalization tailored to each customer’s unique circumstances. This could include highly personalized letters and emails that provide customers with the information they need precisely when they need it.
However, as AI expands its reach, new benefits also come with new risks. Consumer group Which? warns that if automated decisions are based on biased or inaccurate data, it could lead to some consumers being excluded from certain products or experiencing financial losses. Rocio Concha, Which? director of policy and advocacy, emphasizes the need for robust regulatory supervision to ensure firms prioritize delivering for their customers.
Despite the potential benefits, most businesses are cautious about AI adoption. Miguel Baptista, chief data officer at brokerage Hargreaves Lansdown, highlights that they are still in the process of understanding how to best utilize the technology.
AI’s capabilities in number crunching, data analysis, and predictive modeling are also aiding in detecting financial crime. Banks are leveraging AI algorithms to identify suspicious behavior patterns and predict fraud in payment transactions and authorizations.
Similarly, AI is finding practical applications in the insurance industry, helping insurers better assess claims liability, optimize pricing, and personalize coverages. However, Fairer Finance, a consumer group, calls for boundaries around what insurers can price on and transparency regarding data inputs to pricing algorithms to prevent unfair exclusion and penalization of customers.
Despite concerns, the potential of AI in supporting consumers with financial decisions is promising. A survey by financial education website Boring Money found that nearly 29% of savers and investors are comfortable with their financial advisor using AI technology to provide better and more affordable services.
Nevertheless, AI’s transformative potential is not without limits. Trust remains a significant barrier to taking financial advice, and AI cannot fully replace the human touch and understanding of individual financial circumstances.
AI has already transformed various aspects of the financial sector, from customer service to fraud detection and personalized insurance pricing. As technology continues to evolve, striking a balance between the benefits and risks of AI implementation will be crucial in shaping the future of banking, payments, and insurance.