Visa Introduces Apple Pay in Egypt, Transforming Digital Payments

Visa, a global leader in digital payments, has partnered with Apple to launch Apple Pay for Visa cardholders in Egypt. This collaboration is set to meet the growing demand for secure, seamless, and contactless payment solutions, aligning with the nation’s shift towards a digital-first lifestyle, as reported by FF News.

Visa, known for its extensive payment network and role in fostering secure and reliable transactions, has been pivotal in driving the adoption of contactless payments worldwide. By joining forces with Apple, Visa aims to further enhance digital payment options in Egypt.

Apple Pay allows users to make contactless payments by simply double-clicking the side button on their iPhone or Apple Watch and holding the device near a payment terminal. The service employs advanced security measures, such as Face ID, Touch ID, or a passcode, along with a one-time dynamic security code. Card details are encrypted and stored securely on the device’s Secure Element chip, ensuring an extra layer of protection.

Apple Pay is accepted at a variety of establishments, including grocery stores, restaurants, pharmacies, and taxis, as well as online through apps and websites. Setting up Apple Pay is simple—users just add their Visa credit or debit card to the Wallet app on their iPhone.

Visa cardholders will continue to enjoy the same rewards and benefits with Apple Pay as they do with their physical cards, further enhancing the appeal of this service.

Commenting on the launch, Malak El Baba, Vice President and Visa’s Country Manager for Egypt, stated: “The introduction of Apple Pay in Egypt is a significant milestone in our journey towards bringing payment innovations to even more markets. As consumer preferences continue to evolve, we are committed to providing solutions that are secure, convenient and importantly, align with their digital-first lifestyle. Contactless payments are already trusted and popular in Egypt, and we’re excited to bring Apple Pay to our Visa cardholders.”

Visa’s launch of Apple Pay in Egypt underscores its dedication to expanding digital payment services in emerging markets. The collaboration marks a significant step forward in providing secure and convenient payment solutions to consumers, paving the way for a more digitally integrated financial future in the region.