Citizens Financial Group Introduces Eco-Friendly Mastercard Debit and ATM Cards

Citizens Financial Group, a prominent American bank headquartered in Rhode Island, has unveiled its latest innovation — a new eco-friendly Mastercard debit and ATM card, as highlighted in Fintech Global News. This environmentally conscious initiative reflects Citizens’ strong commitment to sustainability and inclusivity, addressing the growing demand for eco-friendly financial products.

In a strategic partnership with Mastercard, Citizens embarked on a journey to create a card that stands out for its sustainability. The result is a Mastercard Debit and ATM Card crafted from 90% recycled PVC, aligning perfectly with the increasing need for sustainable banking solutions. This move underscores Citizens’ dedication to environmentally conscious practices.

Citizens Financial Group is a significant player in the financial industry, offering a comprehensive suite of banking services that includes personal and business banking, wealth management, and loan products. The bank prides itself on its customer-centric approach, technological innovations, and a robust network of branches and ATMs spread across various states, ensuring accessibility and convenience for its clients.

What makes the newly launched Mastercard Debit and ATM Card truly remarkable is not just its eco-friendliness, but also its inclusivity. It boasts a distinctive Touch Card notch, which assists customers who are blind or partially sighted in distinguishing their cards. This design is part of Mastercard’s broader initiative to make banking more accessible to all.

Moreover, this eco-conscious card proudly carries the Mastercard sustainable card badge, signifying its lower environmental impact in terms of energy consumption, material usage, and carbon footprint.

Starting in January 2024, Citizens Financial Group will initiate the issuance of consumer and business debit and ATM cards, transitioning all of its existing cards to Mastercard. Notable products within their portfolio include Citizens Quest Checking and Citizens Private Client Checking, both offering Mastercard World Debit cards with travel rewards and essential business resources. All cards come equipped with enhanced security features, such as 24/7 fraud monitoring and alerts, ensuring a secure banking experience.

A significant aspect of this innovation is the partnership with Giesecke+Devrient (G+D), a global leader in security technology. This collaboration enables the unique card issuance service, incorporating the Touch Card notch in each card. It underscores Citizens’ ongoing commitment to innovation and delivering cutting-edge, secure banking solutions to its customers.

Brendan Coughlin, Citizens Vice Chair and Head of Consumer Banking, expressed, «The full conversion of our new Mastercard debit and ATM cards is another milestone in our expanded, strategic partnership with Mastercard, a collaboration that embodies our shared commitment to innovation, inclusivity, and unparalleled customer experience.»

John Levitsky, President of U.S. Financial Institutions at Mastercard, added, «At Mastercard, we’re committed to integrating environmental sustainability and inclusive technology to make consumer experiences seamless, safe, and secure while protecting our planet.»

This partnership between Citizens Financial Group and Mastercard serves as a testament to the banking industry’s ongoing transformation towards sustainability, inclusivity, and innovation. It not only offers customers a greener banking option but also strives to make financial services accessible to everyone, leaving a positive impact on both people and the planet.