Todaq Micro Introduces an AI Sales Agent and Micropayments Solution

Todaq Micro has recently unveiled two groundbreaking offerings: a micropayments solution and an artificial intelligence (AI) sales agent, marking a significant leap forward in digital commerce, as highlighted in PYMNTS. Over 100 companies have already begun integrating these tools into their websites, as announced in a press release on Tuesday (April 2).

The company’s micropayments solution, TAPP (Tap-and-Privately-Pay), introduces a low-code software payment product that allows for instant payments for content or services without necessitating customer subscription or account login. According to the release, TAPP micropayments offer digital content and service providers a convenient and cost-effective means to cater to customers who are willing to pay but prefer not to subscribe or log in.

Hassan Khan, CEO of Todaq, highlighted the significance of this development, stating, «This was previously impossible, due largely to the significant cost of digital payment processing. Historically, a $0.25 payment could easily cost $0.35 to process, rendering a segment of potential customers uneconomical to serve.»

Another innovative tool introduced by Todaq is TAPP Conversational Checkout, featuring AI sales concierges designed to facilitate the sale of movies, music, healthcare services, or educational content. These AI sales agents engage with customers through conversation or text in their preferred language, search for requested items, display them within the chat, and enable customers to acquire them by paying via TAPP.

According to the release, Todaq’s solutions are poised to revolutionize access to content or services through micropayments. They offer capabilities such as video previews, payback buttons for rewards and ads, instant supply chain payments, and other novel customer experiences.

AI/ML Innovations, a company specializing in AI health diagnostics for high blood pressure and cancer screening, is among the early adopters of these solutions. Paul Duffy, CEO of AI/ML Innovations, emphasized the impact of TAPP on their remote healthcare diagnostics monitoring, making it economically viable for patients to access care consistently by paying as they go.

Micropayments are increasingly being seen as an alternative to subscription-based revenue models, particularly amidst inflation and supply chain disruptions, as noted by Clark Dumas, head of merchant success at Trustly. Dumas, in the PYMNTS eBook «2023: The Year of Strategic Shifts in Business,» emphasized that modern consumers are moving away from subscriptions to prioritize essential expenses. Micropayments empower consumers to control their media consumption and restore their purchasing power.