Liberis Teams Up with Alloy to Enhance Embedded Finance Platform

Liberis, a prominent global embedded finance platform, has announced a strategic collaboration with Alloy, a leading identity risk management company, aimed at bolstering international expansion efforts and refining the merchant experience, according to PYMNTS.

The partnership between Liberis and Alloy seeks to streamline the funding application process by integrating automated compliance verifications, as outlined in a press release on Tuesday (Feb. 6).

Alexis Alexander, Chief Legal and Compliance Officer at Liberis, expressed confidence in the collaboration, stating, “Alloy’s platform will allow us to enter new markets quickly, optimize our merchants’ fully digitalized application for funding, and scale to meet our partners’ demand, while also maintaining our high standards for compliance.”

Through the utilization of Alloy’s platform, Liberis aims to provide merchants with a seamless onboarding experience, leveraging a global network of over 190 data sources to facilitate essential processes such as know your customer (KYC), know your business (KYB), and anti-money laundering (AML) checks.

The collaboration will significantly reduce the time and effort required for compliance checks, enabling Liberis to efficiently onboard merchants in new markets. Additionally, the partnership will streamline the funding application process, minimizing paperwork for merchants while ensuring compliance verifications occur seamlessly in the background.

Tommy Nicholas, CEO at Alloy, highlighted the significance of the collaboration, stating, “Alloy is designed to help businesses take control of fraud, credit, and compliance risk, while growing with the clearest picture of their customers.”

This collaboration comes at a time when regulators are adopting a more proactive stance towards anti-fraud measures. Kiran Hebbar, Chief Financial Officer at Alloy, emphasized the importance of a holistic approach to fraud prevention in the modern world, underscoring the pivotal role of technology in driving this new strategy.

The partnership between Liberis and Alloy signifies a significant step forward in the realm of embedded finance, promising enhanced efficiency, compliance, and customer experience for merchants worldwide.

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