Google Introduces Buy Now, Pay Later Options to Mobile Wallet

Google has joined forces with Zip and Affirm to bring buy now, pay later (BNPL) options to US consumers using Google Pay, according to Finextra. This collaboration is set to launch as a pilot program in the first quarter of the calendar year 2024, offering Android users the opportunity to access Affirm and Zip as payment choices when making purchases through select merchant apps and websites that support Google Pay at checkout.

With this new feature, users will have the flexibility to choose from various BNPL providers listed on the platform, enabling them to divide their payments into manageable installments. For instance, if a user opts for Zip, they will have the option to review the terms and conditions before completing the purchase. Once the purchase is approved, customers can utilize Zip’s pay-in-four service to spread out their payments, especially for transactions exceeding $35.

Drew Olson, Senior Director at Google Pay, expressed, «We are always looking for ways to give people a more helpful checkout experience when shopping on Google. By teaming up with BNPL providers like Zip and Affirm, we are able to give Google Pay users another payment option when checking out, while providing merchants with another tool to drive their growth.»

This move by Google represents a significant step in enhancing the payment options available to consumers and streamlining the online shopping experience, aligning with the growing popularity of BNPL services in the United States.