Unlocking the Power of Embedded Finance: A Path to Revenue Growth and Customer Loyalty
In today’s rapidly evolving business landscape, Embedded Finance has emerged as a game-changer, allowing brands to tap into their customer base, boost revenue, enhance loyalty, and offer tailored financial services, according to The Paypers. Skaleet’s Nicolas Pinto sheds light on how this innovative approach is transforming the business world.
Embedded Finance, as defined by Pinto, involves the integration of financial services into non-financial companies’ platforms, applications, or processes. This integration enables these companies to provide financial products and services beyond their core activities, seamlessly enhancing the user experience. These services often encompass banking, payments, lending, and insurance.
For brands, Embedded Finance presents a unique opportunity to leverage contextual data and foster stronger customer loyalty while generating additional revenue streams. This trend is gaining significant traction, especially in the retail and ecommerce sectors, where advanced digital infrastructure enables convenient checkout options. Two-sided marketplaces in industries like meal delivery, ridesharing, and mobility are also embracing Embedded Finance for smooth payment transactions. However, slower adoption is observed in real estate due to platform caps and regulatory constraints.
The potential of Embedded Finance is staggering, with experts forecasting a market value of USD 7.2 trillion by 2030, according to Dealroom.co. It enables any company to become a fintech company by integrating fintech offerings, potentially increasing revenue by 2x to 5x, as noted by A16z. This approach not only attracts new customers but also boosts revenue streams and improves customer retention rates, contributing to overall business success.
But how can brands successfully implement Embedded Finance? One option gaining prominence is to become a regulated financial institution. While this is a complex endeavor requiring substantial resources and expertise, it offers numerous advantages. Brands can gain independence, agility, credibility, and profitability by offering their own financial services, enhancing customer loyalty and satisfaction.
The fintech landscape has evolved significantly with the emergence of ‘as-a-Service’ infrastructure. Brands that excel in integrating Embedded Finance while delivering exceptional service can unlock new revenue streams and increase customer retention. However, their success depends on selecting partners aligned with their goals, including technological companies that meet their specific needs.
The ‘as-a-Service’ approach enables brands to leverage pre-built components from the fintech stack, streamlining operations and focusing on launching innovative financial products and services. This newfound agility reduces the complexity of building a comprehensive banking stack.
As Embedded Finance providers continue to evolve, they must enhance capabilities in compliance, fraud prevention, and risk management. They also play a critical role as orchestrators, streamlining integration across multiple providers and expanding service offerings. Core Banking Orchestrators, in particular, offer modular and scalable architectures, facilitating the creation of infrastructure for non-bank financial institutions. This approach accelerates time-to-market and optimizes revenue streams while maintaining coherence in overall operations.
Embedded Finance is a transformative force reshaping the business landscape. Brands that embrace this trend and leverage it effectively have the potential to unlock significant revenue growth, enhanced customer loyalty, and a more personalized user experience, positioning themselves for long-term success.