Experian Introduces Digital Checking Account and Debit Card to Empower US Consumers
Global financial services giant, Experian, has unveiled its latest offerings tailored for US consumers: digital checking accounts and debit cards, writes Shruti Khairnar in Fintech Futures. This strategic move aims to provide customers with an innovative and streamlined financial experience while helping them enhance their credit profiles.
With the introduction of the digital checking account, Experian offers a convenient way for customers to manage their finances, including bill payments. What sets this product apart is the incorporation of Experian Boost, a feature that captures and adds payment data to consumers’ Experian credit files. The ultimate goal? Boosting their credit scores.
Experian assures that the sign-up process is quick, taking only a matter of minutes. Customers can effortlessly simplify their financial lives while gaining access to a virtual debit card, all without incurring any fees.
This new product primarily targets individuals who are either new to credit or seeking to improve their credit profiles. Experian’s recent survey revealed that over half of the Gen Z participants were unsure how to initiate their credit journey.
The digital checking account comes with several additional features designed to benefit consumers. These perks include the ability to receive paychecks up to two days earlier, access to a vast network of over 55,000 ATMs worldwide, and Experian membership benefits such as access to Experian credit reports, FICO Scores, and credit monitoring services.
Jeff Softley, the group president of Experian Consumer Services, expressed enthusiasm about the launch, stating, «This offering is a natural next step in how we are using our technology to provide consumers greater credit-building power and financial control.»
As Experian continues to innovate and adapt to the evolving financial landscape, the introduction of these digital checking accounts and debit cards reaffirms its commitment to empowering consumers and assisting them in achieving their financial goals.