Wix and Global-e Join Forces to Boost Cross-Border eCommerce for Merchants

Wix, the renowned SaaS website builder platform, has announced a strategic partnership with Global-e Online, a leading direct-to-consumer cross-border eCommerce enabler, according to The Fintech Times. This collaboration aims to provide Wix merchants with an advanced international cross-border selling solution, facilitating their expansion into new global markets.

The partnership leverages Wix’s existing eCommerce capabilities and integrates Global-e’s industry-leading cross-border functionalities. This integration allows Wix merchants to enhance their online presence and effortlessly tap into new global markets. Merchants will benefit from features such as fully localized checkout experiences, support for multiple currencies, customizable pricing capabilities, and the ability to tailor offerings to specific markets.

One of the key highlights of this collaboration is the ability for Wix merchants to present pricing and accept payments in over 100 currencies, ensuring a seamless shopping experience for their global customers. Additionally, merchants can set different prices for products in different countries, enabling them to cater to regional markets effectively. The partnership also includes advanced tax and duty setup in compliance with local market regulations, providing customers with the total cost of their purchase at checkout.

Oren Inditzky, VP of online stores at Wix, expressed excitement about the partnership, stating, «We are empowering our merchants to grow their business in the global marketplace and provide them with the tools they need for streamlined international expansion.» He further added, «Our collaboration with Global-e removes the complications involved in selling online internationally, enabling Wix merchants to maximize their reach globally and breaking down barriers to international commerce.»

Dan Brow, vice president of global partnerships at Global-e, emphasized the importance of understanding and adapting to local market preferences. He stated, «To succeed globally, brands need to know and adapt to local market preferences, and we are thrilled to provide Wix merchants with a robust solution that will help them maximize their potential and successfully expand their global footprint.»

This partnership highlights the commitment of both Wix and Global-e to support merchants in their global expansion efforts. By combining their expertise, the two companies aim to democratize eCommerce and empower online businesses of all sizes to thrive in the global marketplace.

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