Bluefin and Mastercard Click to Pay Collaborate to Elevate Merchant Checkout Experience

In a bid to enhance the checkout experience for both merchants and customers, Bluefin has announced its partnership with Mastercard Click to Pay, according to Fintech Global News.

With the increasing prominence of digital transactions, the demand for smooth and secure checkout processes has surged. In response to this growing need, the collaboration between Bluefin and Mastercard Click to Pay promises to revolutionize the landscape of online payments.

Bluefin has long been recognized for its expertise in integrated payments, specializing in technologies that are pivotal in safeguarding payments and sensitive information. Serving a diverse range of sectors including healthcare, higher education, government, and nonprofits, Bluefin offers a comprehensive product suite tailored to various payment modes such as contactless, face-to-face, call center, mobile, e-commerce, and unattended payments.

The company collaborates with 300 global partners, extending its services to an impressive 34,000 connected enterprises and software clients spanning across 55 countries. Headquartered in Atlanta, Bluefin also maintains significant presence in Waterford, Ireland, and Vienna, Austria.

The integration of Mastercard Click to Pay with Bluefin brings a game-changing feature to the table. It enables merchants to offer an optimized checkout experience through an iFrame or a hosted payment form, eliminating the need for repetitive manual entry of card details and streamlining guest checkouts. Additionally, this integration allows merchants to securely store consumer payment information using encrypted virtual card numbers.

MyChart, powered by Epic, in the healthcare sector, stands as Bluefin’s inaugural integrated partner to leverage this cutting-edge functionality. This solution not only ensures secure card detail storage but also consolidates all cards within a single, protected profile that receives automatic updates.

Employing intelligent recognition, the system facilitates swift checkouts by identifying returning users through their email or cookies. This user-friendly approach significantly reduces cart abandonment rates, as consumers can effortlessly access their card details without the inconvenience of remembering or inputting a password.

Tim Barnett, Chief Information Officer at Bluefin, expressed his excitement about the collaboration, stating, «Encryption and tokenization for card-not-present transactions support a secure consumer checkout experience in today’s digital world. We are excited to provide Mastercard Click to Pay to the partners and merchants we work with, as it integrates easily with the existing merchant experience and delivers greater e-commerce flexibility and simplicity.»

The partnership between Bluefin and Mastercard Click to Pay is poised to redefine the way online payments are made, ensuring a secure, seamless, and efficient checkout experience for both merchants and consumers alike. This collaboration is a testament to the ever-evolving landscape of digital transactions and the commitment of industry leaders to meet the demands of a rapidly changing market.