Mahalo Banking and Larky Team Up to Enhance Account Holder Engagement
On August 18, 2023, Mahalo Banking and Larky jointly announced an ambitious expansion of their partnership aimed at driving increased engagement among account holders, as reported by Fintech Global News. This strategic move is poised to provide all Mahalo clients with access to Larky’s Nudge Platform, offering users a novel way to receive tailored notifications guiding them towards their financial institution’s services, along with pertinent branch information.
Larky’s cutting-edge engagement technology will be seamlessly integrated into Mahalo’s comprehensive digital banking suite, ushering in a more streamlined and innovative service for users. Denny Howell, co-founder and COO of Mahalo, emphasized the growing demand for mobile banking and the importance of targeted engagement campaigns to strengthen credit unions’ bonds with their members. He stated, «Our partnership with Larky empowers us to provide credit union clients with an invaluable tool for member engagement, especially during a time when novel approaches are essential for nurturing and expanding depositor relationships.»
The integration of Larky’s technology into Mahalo Banking’s suite will leverage the combined expertise of both entities. Mahalo’s clients will be able to harness Larky’s nudge Score, a distinctive feature that employs artificial intelligence to predict the effectiveness of new push notifications. This innovation simplifies the process of sending out high-performing engagement campaigns with just a few clicks.
Scott Brown, Larky’s VP of Growth, expressed excitement about the expanded partnership with Mahalo, underscoring the opportunities it will create for clients to utilize the power of Larky’s nudge® platform. Brown noted, «This reinforced partnership harmonizes the unique strengths of both organizations, bolstering the digital banking landscape for consumers and fostering growth for community-based financial institutions.»
The collaboration between Mahalo Banking and Larky signifies a bold step towards enhancing customer engagement in the realm of digital banking. With the infusion of Larky’s sophisticated engagement technology into Mahalo’s offerings, clients can look forward to a more personalized and proactive banking experience.